As a real estate agent, marketing your properties is crucial to success. One effective tool that many realtors overlook is the just-sold direct mailer. These postcards are a must-have for every realtor’s marketing strategy, ensuring they reach a wider audience and attain maximum exposure.
But what are postcards for just sold listings, and why do they matter in the property world? In simple terms, they are a type of direct mail marketing that realtors use to promote their recent sales. The postcards typically feature an image of the property, the address, and the sale price. They may also include a message from the realtor congratulating the new owners and encouraging other potential sellers to list with them.
Here’s a list of some undeniable reasons these mailers matter:
Targeted Marketing
A key benefit of just-sold postcards is their targeted nature. As a realtor, you can access a wealth of data about your clients and prospects, including their addresses, buying habits, and preferences. You can use this information to target your marketing efforts specifically to those most likely interested in your services.
For example, if you specialize in luxury or top-tier homes, you can use these mailers to promote your recent sales of high-end properties. This way, you can target your marketing efforts to individuals most likely to be interested in buying or selling a luxury home.
Cost-Effective Marketing
Another benefit of these direct mailers is that they are a cost-effective way to promote your services. Postcards are relatively inexpensive to produce and distribute compared to other forms of advertising, such as online ads or television commercials.
Also, you can print the postcards in bulk and distribute them to your target audience through direct mail. Since postcards are lightweight and require less postage than other forms of direct mail, you can save money on postage and printing costs.
Personal Touch
Finally, just-sold postcards offer a personal touch that other forms of advertising cannot match. By sending a direct mailer to a new homeowner, you congratulate them on their purchase and show you care about their experience.
This personal touch can go a long way in building trust and rapport with your clients. When it comes time to sell their home, they are more likely to turn to you for help because they already have a positive relationship with you.
Tips for Creating Effective Just Sold Mailers
The following are a few tips you should keep in mind to ensure that your just-sold mailers are effective.
- Use a high-quality, eye-catching image of the property to grab the recipient’s attention.
- Besides the address and sale price, include unique features, selling points, and other relevant information about the property.
- Include a personalized message to congratulate the new homeowner and encourage potential sellers to contact you.
- Choose a professional printing service to ensure your postcards look polished and professional.
Find a Respected Postcard Agency
Choosing a respected postcard provider is crucial to ensuring your postcards for just sold listings are professional and polished. Seek a provider that offers high-quality printing and a range of customization options, such as different paper stocks, sizes, and finishes. You may also want to find someone that offers mailing services, custom mailing lists, postcard tracking, and other features, so you need not fret about addressing and sending the postcards yourself.
Ideally, a trustworthy agency will allow you to sign up for free and order as many or a few postcards as you need. Therefore, take ample time to research and compare different providers to find one that meets your needs and budget.
