If you are a plumber, you know how competitive the market is. You must stand out from your rivals and convince potential customers that you are the best choice for their plumbing needs. But how do you do that?
One of the most powerful tools you can use is a landing page. A landing page is designed to capture visitors’ attention and persuade them to take action, such as requesting a quote, booking an appointment, or calling your number.
A landing page differs from your homepage or other pages on your website. It has a specific goal and a clear call to action. It also has fewer distractions, such as navigation menus, links, or ads. It focuses on one thing: converting visitors into plumbing leads or customers.
But not all landing pages are created equal. You must follow some best practices to ensure your landing page is effective and delivers results. Here are some tips on creating an effective landing page for your plumbing service.
- Use a catchy headline
Your headline is the first thing visitors see when they land on your page. It should grab their attention and communicate your value proposition: what you offer, how you can help them, and why they should choose you over others.
Your headline should be clear, concise, and compelling. It should also match the message of your ad or source that brought visitors to your page. For example, if you advertise, “We deliver the most reliable plumbing service,” your headline could be “Need a Reliable Plumber? We’ve Got You Covered”.
2. Showcase your services
Your landing page should provide enough information about your services to convince visitors that you can solve their problems. You can highlight your primary services and benefits using bullet points, icons, images, or videos.
You should also mention your service areas and timings, so visitors know if you are available in their location and when they can reach you. For example, you could say, “We serve Redmond and surrounding areas 24/7”.
3. Build trust with social proof
One of the biggest challenges for plumbers is overcoming skepticism and building trust with potential customers. People want to hire someone they can rely on and who won’t rip them off.
That’s why social proof is essential for your landing page. Social proof refers to evidence that others have used and liked your service. This could include:
– Customer testimonials: These are quotes from satisfied customers that praise your work quality, professionalism, punctuality, or pricing.
– Customer ratings: These numerical ratings (usually out of five stars) show how happy customers are with your service.
– Customer logos: These are logos of well-known companies or organizations that have hired you for their plumbing needs.
– Trust badges: These are icons or seals that show that you have specific credentials, certifications, awards, memberships, or affiliations that prove your credibility.
You should display social proof on your landing page, preferably near your call to action button. You can also use video testimonials for more impact.
4. Provide contact details
The ultimate goal of your landing page is to get visitors to contact you and become pay-per-click plumbing leads or customers. Therefore, you need to make it easy for them to do so.
You should provide multiple ways for visitors to contact you, such as phone number (preferably toll-free), email address (preferably personalized), contact form (preferably short), live chat (preferably responsive), or social media links (preferably active).
You should also display these contact details clearly on your landing page, preferably above the fold (the part of the page visible without scrolling). You can also repeat them throughout the page or use sticky headers or footers, so they are always visible.
5. Offer free estimates and discounts
Another way to entice visitors to contact you is to offer free estimates and discounts on your plumbing services. This shows that you value transparency and fairness in pricing.
You can mention these offers in your headline, subheadline, call-to-action button, or anywhere else on your landing page where they make sense.